Digital marketing is a vast subject and can often leave you feeling bewildered.

You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work.

To make this problem worse, it’s an industry that has so many acronyms that it can leave you feeling confused before you even get started.

The Algorithm How To Series

Don’t despair, we have created a series of short explainer videos that help walk you through the processes of implementing the basic foundational tasks associated with paid media, google analytics and organic search.

From the implementation of analytics tracking to creating audiences for paid media or performing keyword research, we have got it covered.

So, if you are looking for short practical videos that walk you through the process of implementing the most common performance marketing tasks, check out our comprehensive How To Series on our YouTube channel.

We have created a series of 44 explainer videos that show you how to perform the essential tasks associated with Paid Media, Google Analytics and Search Engine Optimisation. You can check out the all the episodes on our YouTube channel: https://www.youtube.com/playlist?list=PLGyOrW8QDHKy42-tmvpccBuZK3pzCbP_0

1. Implementing Google Tag Manager
2. Google Analytics Tracking Implementation
3. Linking Google Analytics to Google Ads
4. Google Analytics Audience Overview Reports
5. Google Analytics Acquisition Reports
6. Using Google Analytics Filters
7. Google Analytics Custom Reports
8. Using Secondary Dimensions in Google Analytics
9. Google Analytics Goals
10. Creating & Publishing Google Analytics Audiences to Google Ads
11. Google Ads Stack Explained
12. Google Search Campaigns
13. Google Display Campaigns
14. Creating Facebook Audiences
15. SEO Page Meta Information Explained
16. SEO Keyword Research Explained
17. SEO Content Briefs
18. Content Writing for SEO
19. SEO Technical Issues
20. Site Speed Tools
21. SEO Google My Business Explained
22. SEO Heading Tags Explained
23. SEO Image Optimisation Explained
24. SEO Local Search Optimisation Explained
25. SEO Meta Information Explained
26. SEO Mobile Friendly Testing Tools
27. SEO Robots.txt Explained
28. SEO Sitemaps Explained
29. SEO Social Media for SEO
30. Analysing & Optimising Campaign Performance Explained
31. CPA Cost Per Action Explained
32. Creating Facebook Audiences in FB Business Manager
33. Google Ads Auction Insights Explained
34. Google Display Network Campaigns Explained
35. Google Merchant Centre and Shopping Campaigns Explained
36. Keyword Match Types and Negatives Explained
37. Standard and Dynamic Search Campaigns Explained
38. Facebook Page Insights Explained
39. Google Analytics Audience Segments Explained
40. Google Analytics Custom Reports Explained
41. Google User Explorer and CID Explained
42. Key Google Analytics Metrics Explained
43. Targets & KPIs Explained
44. UTM Source & Medium Tracking Explained

Get More Leads & Revenue For Your Busines

We specialise in driving more leads & revenue for our clients from their digital marketing campaigns. From Organic Search (SEO), Paid Media, Analytics & Insights. We have developed our own proprietary tools & software to give us laser-guided insights that help you beat your online competition.

Organic Search (SEO)

Paid Media (we are Google Partners)

Conversion Rate Optimisation

Integrated Reporting & Visualisation

Data Driven Insights

To discuss any of your performance marketing, data, reporting or analytics requirements. Simply complete the contact form. Alternatively, you can call us on the number provided. We look forward to hearing from you.

---

Author : Simon Lloyd