Performance Marketing : Google Merchant Centre : Product Feeds
Google Merchant Centre: Product Feeds We touched on the basics of the Google Ads platform in our last blog. As described some of the campaign … Read More
Simon
Performance Marketing : The Google Ads Stack
Google Ads in Simple Terms Google offers a great set of tools to set up, run, manage and optimise marketing campaigns. From beginner to advanced … Read More
Why a Custom Alert Tool Could Save You From Losing Significant Online Revenue
One of the often praised aspects of digital marketing is the ability to track almost any action or behaviour on your website. This is hugely … Read More
What are the key SEO elements of planning for a Website Relaunch?
From time to time websites get to change or revamp brand colours, product structuring, or even the functionality of the website. The normal aim is … Read More
eCommerce: Margin Based Reporting Make More Profit
The success of any eCommerce website relies heavily on the data we collect and how we use that data to improve performance. Google Analytics and … Read More
eCommerce: Data Reporting & Best Practice
Any eCommerce website should be collecting online sales data, giving insight into the number of transactions, total revenue and conversion rate. Trended over time, this … Read More
eCommerce – Conversion Rate Testing
The continuous improvement cycle of split testing on websites has always been the most neglected tactics, that rarely gets deployed marketeers and agencies. The value … Read More
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different … Read More
eCommerce – Home Pages – Basic Mobile Best Practice – SEO & UX
The homepage of any eCommerce site will always be one of the most important pages on your website. It’s like the front cover of your … Read More
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and … Read More
