Canonical Tags for SEO, Their Uses and Implementation?
In SEO you may have heard about canonical tags, but what exactly are canonical tags? What do they help us achieve? When should we use … Read More
Simon
Is Your Paid Media Working as Hard As You Are?
Its 99% Likely your Paid Media Campaigns are far from Optimal Digital paid media is like stock trading. You are investing your companies hard-earned money … Read More
Integrated Reporting for Performance Marketing
Reporting is Ugly, and Hard Work We have launched an integrated reporting tool set, that pulls data dynamically from a wide range of sources into … Read More
How do you know if your SEO Agency is doing a Good Job?
SEO is a buzz word. The key questions previously have been, what is SEO, do companies need it and if so why? Now that SEO … Read More
Conversion Rate Optimisation Best Practices
Before we start talking about the best CRO best practices. Let’s first begin with understanding what Conversion Rate Optimisation is. Conversion Rate Optimisation is a … Read More
Setting Meaningful Digital KPIs
Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and … Read More
Content Pillars & Topic Clusters
Every business needs a blog. It’s the ideal tool for marketing yourself, your business, your product, or your service. For many businesses, a blog is … Read More
Google Page Speed Explained
At Algorithm, we have a significant amount of data on each of our client’s campaigns. We use this data to guide and drive our SEO … Read More
GDPR :: What South African companies should know?
GDPR :: What South African companies should know? GDPR (also known as the General Data Protection Regulation) is a new European framework for data protection … Read More
Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? … Read More
