AI and data science are transforming marketing measurement—are you keeping up? Traditional attribution models no longer cut it. Discover how Algorithm’s AI-driven Marketing Mix Modelling (MMM) helps brands optimise budget allocation, predict performance, and future-proof their strategies.
In today’s complex digital market, effective paid media plans rely on more than just outstanding creative, they also involve working with algorithms to maximise impact. … Read More
Extreme Partnership: The Key to Business Growth
Success in digital marketing isn’t just about running campaigns—it’s about building deep, strategic relationships. At Algorithm, we believe in Extreme Partnership, a next-level client experience that goes beyond expectations. Learn how we anticipate needs, deliver more than expected, and foster emotional connections to drive real business impact. Read More….
Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position In the high-speed world of digital marketing, having a strong engine isn’t enough — you need a data-driven strategy that fuels sustainable growth. Algorithm’s RACE Intent Framework is designed to optimise every stage of the customer journey, helping businesses accelerate past competitors and maximise ROI. Learn how intent-driven insights, real-time data, and a fully integrated strategy can drive your business to the top Read More…
CMOs today are more than just marketing leaders—they are key business strategists. To gain influence within the C-suite, CMOs must align marketing efforts with business objectives, leverage data for strategic decision-making, and drive measurable revenue impact. This article explores actionable strategies for CMOs to strengthen their role as growth drivers Read More…
As GPT-powered search tools like OpenAI’s SearchGPT transform the digital landscape, the way South African businesses approach search engine optimisation (SEO) is rapidly evolving. This … Read More
As we approach the high-stakes shopping season spanning Black Friday through Christmas and into the new year, a data-led approach is essential for brands seeking … Read More
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, … Read More
In the world of digital marketing, Performance Marketing KPIs stand as crucial milestones on the path to achieving client success. These KPIs are not merely … Read More
In the dynamic world of Search Engine Optimization (SEO), the focus continually shifts as search engines evolve to prioritize the quality and relevance of content. … Read More
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