Google Adwords Bans Cryptocurrency Ads
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google’s ad policy has been updated to reflect the following: … Read More
Google Confirms March 2018 Algorithm Update
Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as … Read More
Facebook Custom & Look-a-Like Audiences, put simply
Facebook Custom & Look-a-Like Audiences, put simply They Say “We need a more targeted approach to our paid social, using custom and look-a-like audiences” What … Read More
Your site speed sucks
Your Site Speed Sucks They Say “We need to reduce your site speed loading time by compressing images and javascript, otherwise Google will penalise us … Read More
Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? … Read More
Avoid SEO Failure – Check your Agency
Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard … Read More
Pitches – Winning or Losing?
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and … Read More
The death of the Digital Marketeer?
There’s a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial … Read More
When and how to play your SEO card
When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there … Read More
What is Performance Marketing? Why should you care?
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business … Read More
