Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? … Read More
Avoid SEO Failure – Check your Agency
Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard … Read More
Pitches – Winning or Losing?
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and … Read More
The death of the Digital Marketeer?
There’s a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial … Read More
When and how to play your SEO card
When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there … Read More
What is Performance Marketing? Why should you care?
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business … Read More
Scared of digital marketing? We unpack why you shouldn’t be.
3 misconceptions about why South African businesses can’t be digital in 2017 Over the last 10 years the digital world has transformed how we do … Read More
10 Reasons why South African companies need SEO in 2018
SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation … Read More
CRO The Sleeping Giant of Digital Performance
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline … Read More
How to choose an SEO Agency in South Africa in 2018
Search Engine Optimisation (“SEO”) is still one of the fastest growing forms of online marketing and because of that, SEO companies have boomed overnight, leaving … Read More
