Using EEAT Signals to Boost Your SEO
In the dynamic world of Search Engine Optimization (SEO), the focus continually shifts as search engines evolve to prioritize the quality and relevance of content. … Read More
Unlocking Digital Success: How a Digital Marketing Agency Can Transform Your Small Business
In today’s rapidly evolving business landscape, establishing a robust online presence is not just an option; it’s a necessity for small businesses to thrive. In … Read More
Growth Marketing vs. Performance Marketing
In today’s digital age, marketing strategies play a crucial role in shaping the success of a business. This makes customers and clients aware of the … Read More
Generating Quality Leads From Your Digital Marketing Campaigns
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception … Read More
How To Target Higher-Income Market Segments In Digital Campaigns
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and … Read More
Improving Reporting For Google Performance Max Campaigns
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including … Read More
Local SEO In A Mobile-First World
What is Local SEO? Local SEO refers to the tactics for businesses to rank organically within local search (map-pack) results, this forms a vital part … Read More
Future-Proofing SEO: Navigating Algorithm Changes and Trends
Search Engines constantly update their algorithms for several reasons. Trying to keep up with these updates can become tedious and somewhat tricky. More significant updates … Read More
Unlock the Full Potential of Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Black Friday E-commerce Trends in South Africa: An Analysis of Traffic, Transactions, and Black Friday Dynamics
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
