Local SEO In A Mobile-First World
What is Local SEO? Local SEO refers to the tactics for businesses to rank organically within local search (map-pack) results, this forms a vital part … Read More
Future-Proofing SEO: Navigating Algorithm Changes and Trends
Search Engines constantly update their algorithms for several reasons. Trying to keep up with these updates can become tedious and somewhat tricky. More significant updates … Read More
Unlock the Full Potential of Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Black Friday E-commerce Trends in South Africa: An Analysis of Traffic, Transactions, and Black Friday Dynamics
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
Voice Search and SEO: Optimising for The Future
Technology has continuously evolved, bringing us to an era dominated by innovation, notably in voice search. Voice Search has emerged as a powerful and convenient … Read More
AI in SEO – The future is Here
SEO and AI: Where to From Here? In the ever-evolving world of Digital Performance Marketing, staying ahead of the curve is key to beating your … Read More
Beyond Clicks: Measuring ROI and Attributions in Paid Advertising
We can use ROI and Attribution to measure and optimize the performance of Paid Media campaigns. After clicking, users engage in various activities online and … Read More
Copywriting in the Age of AI: Blending Art and Automation for Effective Communication
Artificial Intelligence (AI), while not entirely brand-spanking new, has made a significant and undeniably influential evolutionary shift recently. And that’s in the humble arena of … Read More
How Paid Advertising Helps SEO
In the fast-paced digital landscape, the relationship between paid advertising and search engine optimisation (SEO) is crucial for the success of any business. In many … Read More
Podcast SEO – The Ultimate Guide
Are you looking to enhance the visibility of your podcast and reach a wider audience? Optimizing your podcast for SEO is a crucial step in … Read More
