AI in SEO – The future is here
In the ever-evolving world of digital marketing, staying ahead of the curve is key to beating your online opposition. Enter the world of AI in … Read More
Customer Match Lists for Google Ads: A Guide to Personalised Advertising
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising … Read More
Structured Data Testing Tools For SEO
By Solomon Tshielo, Algorithm In the world of SEO, structured data plays a crucial role in improving your website’s visibility and performance. However, implementing structured … Read More
A Guide to SEO Product Descriptions and Google Shopping
Supercharge Your Online Business: A Guide to SEO Product Descriptions and Google Shopping As an online business owner, the digital world can feel like an … Read More
Best Practice: The Relationship Between PR & SEO
The digital marketing mix is always being upgraded with the aim to give consumers what they’re looking for, and ensuring this is done in the … Read More
Winning International SEO Strategies
What is International SEO? International SEO is the process of optimising websites to target audiences in different countries and languages. This part of SEO includes … Read More
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform’s artificial intelligence (AI) algorithms to automatically apply recommended changes … Read More
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other … Read More
