A Guide to SEO Product Descriptions and Google Shopping
Supercharge Your Online Business: A Guide to SEO Product Descriptions and Google Shopping As an online business owner, the digital world can feel like an … Read More
Best Practice: The Relationship Between PR & SEO
The digital marketing mix is always being upgraded with the aim to give consumers what they’re looking for, and ensuring this is done in the … Read More
Winning International SEO Strategies
What is International SEO? International SEO is the process of optimising websites to target audiences in different countries and languages. This part of SEO includes … Read More
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform’s artificial intelligence (AI) algorithms to automatically apply recommended changes … Read More
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other … Read More
Maximising Potential : Integrating GPT-3 Into Your Performance Marketing Campaigns
Over recent months there has been a lot of talk about artificial intelligence. One player in specific has recently made the headlines. Chat GPT-3 launched … Read More
A Guide To Digital Content Ideation
Unlock the Secrets to Unlimited Digital Content Content is king, We all know this. There are many easy and many automated ways to generate content … Read More
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
