Black Friday, Cyber Monday & Festive 2024
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, … Read More
Paid Media
Generating Quality Leads From Your Digital Marketing Campaigns
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception … Read More
How To Target Higher-Income Market Segments In Digital Campaigns
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and … Read More
Improving Reporting For Google Performance Max Campaigns
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including … Read More
Beyond Clicks: Measuring ROI and Attributions in Paid Advertising
We can use ROI and Attribution to measure and optimize the performance of Paid Media campaigns. After clicking, users engage in various activities online and … Read More
Customer Match Lists for Google Ads: A Guide to Personalised Advertising
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising … Read More
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform’s artificial intelligence (AI) algorithms to automatically apply recommended changes … Read More
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other … Read More
