As GPT-powered search tools like OpenAI’s SearchGPT transform the digital landscape, the way South African businesses approach search engine optimisation (SEO) is rapidly evolving. This … Read More
As we approach the high-stakes shopping season spanning Black Friday through Christmas and into the new year, a data-led approach is essential for brands seeking … Read More
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, … Read More
In the world of digital marketing, Performance Marketing KPIs stand as crucial milestones on the path to achieving client success. These KPIs are not merely … Read More
In today’s digital age, marketing strategies play a crucial role in shaping the success of a business. This makes customers and clients aware of the … Read More
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception … Read More
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and … Read More
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including … Read More
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
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