Black Friday, Cyber Monday & Festive 2024
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, … Read More
Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, … Read More
In today’s rapidly evolving business landscape, establishing a robust online presence is not just an option; it’s a necessity for small businesses to thrive. In … Read More
Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception … Read More
Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and … Read More
The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including … Read More
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
Technology has continuously evolved, bringing us to an era dominated by innovation, notably in voice search. Voice Search has emerged as a powerful and convenient … Read More
Artificial Intelligence (AI), while not entirely brand-spanking new, has made a significant and undeniably influential evolutionary shift recently. And that’s in the humble arena of … Read More
In the ever-evolving world of digital marketing, staying ahead of the curve is key to beating your online opposition. Enter the world of AI in … Read More
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising … Read More