AI in SEO – The future is here
In the ever-evolving world of digital marketing, staying ahead of the curve is key to beating your online opposition. Enter the world of AI in … Read More
Digital Marketing
Customer Match Lists for Google Ads: A Guide to Personalised Advertising
Personalised advertising has become a key element in successful digital marketing strategies. The ability to reach specific audiences with tailored messages is essential for maximising … Read More
Structured Data Testing Tools For SEO
By Solomon Tshielo, Algorithm In the world of SEO, structured data plays a crucial role in improving your website’s visibility and performance. However, implementing structured … Read More
Best Practice: The Relationship Between PR & SEO
The digital marketing mix is always being upgraded with the aim to give consumers what they’re looking for, and ensuring this is done in the … Read More
Dealing With Auto Apply In Google Ads
What is Auto Apply? Auto Apply is a feature within Google Ads that allows the platform’s artificial intelligence (AI) algorithms to automatically apply recommended changes … Read More
Audience Targeting for Google Ads
Audience Targeting: Google Display Network Display advertising is generally the most effective way of engaging with an audience digitally if they’re not directly researching or … Read More
Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a … Read More
Maximising Potential : Integrating GPT-3 Into Your Performance Marketing Campaigns
Over recent months there has been a lot of talk about artificial intelligence. One player in specific has recently made the headlines. Chat GPT-3 launched … Read More
A Guide To Digital Content Ideation
Unlock the Secrets to Unlimited Digital Content Content is king, We all know this. There are many easy and many automated ways to generate content … Read More
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
