3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so … Read More
Digital Marketing
Why a Custom Alert Tool Could Save You From Losing Significant Online Revenue
One of the often praised aspects of digital marketing is the ability to track almost any action or behaviour on your website. This is hugely … Read More
Google Analytics UTM Tracking Explained
A key component to a marketer’s arsenal is the ability to measure the success if their campaigns and marketing activities and optimise accordingly. Tools such … Read More
The most Useful SEO Software in 2020
Here is our list of the most useful SEO tools and software: Google Analytics Google Analytics a free digital analytics tool, and is available free … Read More
eCommerce: Margin Based Reporting Make More Profit
The success of any eCommerce website relies heavily on the data we collect and how we use that data to improve performance. Google Analytics and … Read More
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different … Read More
The Pros and Cons of WordPress for SEO explained
When it comes to having a website, choosing the right method of development, whether coding or using a CMS (content management system), can be daunting. … Read More
Setting Meaningful Digital KPIs
Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and … Read More
Squeezing More Out of Your Digital Marketing
In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if … Read More
Don’t Get Lost in the Attribution Hole
We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) … Read More
