Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
Paid Media
How To Optimise Google Ads Campaigns & Keywords
When managing Google campaigns, it has never been easier to rely on Google to auto-optimise campaigns. the new Google auto-apply AI led optimisation is very … Read More
Performance Marketing : Google Responsive Display
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below… Gone are … Read More
Writing For SEO -The Dos and Don’ts
Writing For SEO -The Dos and Don’ts Writing for SEO is the same as writing any regular piece of content right? Wrong. There are some … Read More
Performance Marketing : Google Shopping Fundamentals
Google Shopping Fundamentals Let us start with the basics, what are shopping ads, well these guys here… They appear on Google when you are searching … Read More
Performance Marketing : Google Merchant Centre : Product Feeds
Google Merchant Centre: Product Feeds We touched on the basics of the Google Ads platform in our last blog. As described some of the campaign … Read More
Performance Marketing : The Google Ads Stack
Google Ads in Simple Terms Google offers a great set of tools to set up, run, manage and optimise marketing campaigns. From beginner to advanced … Read More
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and … Read More
Is Your Paid Media Working as Hard As You Are?
Its 99% Likely your Paid Media Campaigns are far from Optimal Digital paid media is like stock trading. You are investing your companies hard-earned money … Read More
Google Adwords Bans Cryptocurrency Ads
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google’s ad policy has been updated to reflect the following: … Read More
