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Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position

March 11, 2025March 3, 2025

Winning the Digital Race: How the RACE Intent Framework Puts Your Business in Pole Position
In the high-speed world of digital marketing, having a strong engine isn’t enough — you need a data-driven strategy that fuels sustainable growth. Algorithm’s RACE Intent Framework is designed to optimise every stage of the customer journey, helping businesses accelerate past competitors and maximise ROI. Learn how intent-driven insights, real-time data, and a fully integrated strategy can drive your business to the top.

How CMO’s Can Build Influence Within the C-Suite and Beyond

March 11, 2025March 3, 2025

CMOs today are more than just marketing leaders—they are key business strategists. To gain influence within the C-suite, CMOs must align marketing efforts with business objectives, leverage data for strategic decision-making, and drive measurable revenue impact. This article explores actionable strategies for CMOs to strengthen their role as growth drivers.

GPT-Powered Search and the Future of SEO: What South African Brands Need to Know

December 6, 2024November 4, 2024

As GPT-powered search tools like OpenAI’s SearchGPT transform the digital landscape, the way South African businesses approach search engine optimisation (SEO) is rapidly evolving. This … Read More

Black Friday, Cyber Monday, and Festive Season 2024: A Strategic Guide for C-Suite Executives

December 6, 2024October 30, 2024

As we approach the high-stakes shopping season spanning Black Friday through Christmas and into the new year, a data-led approach is essential for brands seeking … Read More

Black Friday, Cyber Monday & Festive 2024

March 11, 2025October 25, 2024

Preparing for Black Friday and Cyber Monday is crucial for e-commerce businesses, as these shopping events generate significant revenue in a short window. In 2024, … Read More

AI robot displaying KPIs

Performance Marketing KPIs

May 9, 2024May 7, 2024

In the world of digital marketing, Performance Marketing KPIs stand as crucial milestones on the path to achieving client success. These KPIs are not merely … Read More

Growth Marketing vs. Performance Marketing

May 7, 2024

In today’s digital age, marketing strategies play a crucial role in shaping the success of a business. This makes customers and clients aware of the … Read More

2 AI robots looking at each other

Generating Quality Leads From Your Digital Marketing Campaigns

April 29, 2024

Ad platforms are often more focused on Consumer Targeting, think of options like : what people are interested in, age, gender, and location (the exception … Read More

SEO and AI

How To Target Higher-Income Market Segments In Digital Campaigns

April 19, 2024

Targeting higher-income customers on digital platforms requires a strategic approach that encompasses audience segmentation, compelling messaging, and of course, ongoing optimisation. By lateral thinking and … Read More

GA4 Fundamentals

Improving Reporting For Google Performance Max Campaigns

April 3, 2024

The benefits of Google’s Performance Max “pmax” campaigns are well understood. By utilising machine learning and automation to maximize performance across Google ad networks, including … Read More

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