Unlock the Full Potential of Google Analytics 4
Google Analytics 4 is the latest version of Google Analytics. GA4 gives a better understanding of user interactions and website or app performance. Regardless of … Read More
Performance Marketing
Black Friday E-commerce Trends in South Africa: An Analysis of Traffic, Transactions, and Black Friday Dynamics
Black Friday, a significant event in the e-commerce calendar and always presents unique trends and challenges. For us, it is an event we track and measure to unpack and draw insights from to feed into future years. This article unpacks some of the 2023 findings.
How Paid Advertising Helps SEO
In the fast-paced digital landscape, the relationship between paid advertising and search engine optimisation (SEO) is crucial for the success of any business. In many … Read More
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan … Read More
Lead Scoring For Lead Generation Campaigns
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the … Read More
The Power Of Server Side Tracking for Analytics
As digital marketers, we rely on the web analytics data we collect to inform our strategies, measure the success of what we do, and identify … Read More
3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so … Read More
eCommerce – Home Pages – Basic Mobile Best Practice – SEO & UX
The homepage of any eCommerce site will always be one of the most important pages on your website. It’s like the front cover of your … Read More
eCommerce – Product Pages – Basic Mobile Best Practice – SEO & UX
eCommerce sites are often a large project and rightly so, eCommerce enabled sites are the easiest way to generate online revenue with minimal overheads. Unfortunately, … Read More
Integrated Reporting for Performance Marketing
Reporting is Ugly, and Hard Work We have launched an integrated reporting tool set, that pulls data dynamically from a wide range of sources into … Read More
